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Course Description
Key Features
- 3 Months of Live Expert-Led Classes.
- 1 Month Internship.
- 100% Job Assistance.
- Industry Recognized Certification.
- Learn from Industry Practitioners .
- Soft Skill & Personality Development.
- Interview Handling & Presentation Skills .
Course Content
Module 1
- Digital Marketing Vs Traditional Marketing.
- Key Components of Digital Marketing
- Why Digital Marketing is Important for Business
Module 2
- Develop a comprehensive digital marketing plan
- Set and measure SMART marketing goals
- Learn resource allocation and budgeting for maximum ROI
Module 3
- Tofu
- Mofu
- BOfu
- Setting up Your First Funnel
- Click Funnel Vs Normal Funnel
- Funnel Automation
Module 4
- Design Think
- Types of Design Format for Different Platforms
- Design using Canva Pro
- Logo Making for Brands
Module 5
- Using Adobe Software
- Using Biteable
- Veed.io
Module 6
- Understanding of Domain Names
- Purchase of Web Hosting
- Tools, Themes & Plugins for use and more
- First 1000 visitors on your website
Module 7
- Importance and Ads Key Terms
- Keyword Research
- Set up your first Google Adwords Campaign
- Search Ads, Display Ads, Shopping Ads
- Remarketing Ads.
- Set Objectives of Campaigns
- Review of Campaigns
Module 8
- YouTube SEO and Video Optimization
- Google Search ConsoleContent Creation and Video Production
- YouTube Advertising and Monetization
- Analyzing and Growing Your YouTube Channel
Module 9
- E-commerce Platforms Overview
- Optimizing Product Listings
- Shopping Ads and Marketplaces
- Advertising on Google Shopping, Amazon, etc.
- Customer Retention Strategies
- E-commerce Analytics
- Tracking sales, cart abandonment, and customer behavior
Module 10
- Engagement of users in Social Media Platforms
- Choosing the right Influencer for your brand
- Micro Vs Macro Influencers
- Launch your 1st Influencer Marketing Campaign
Module 11
- Understanding of the Basics of Copywriting
- Rules and Guidelines for Copywriting
- Copywriter Process
- Copywriting Tools
Module 12
- Drafting First Freelancing Proposal
- Making Online Invoice
- Sales Pitch
- Lead Generation & Pitch Formation
- Business Automation
- Negotiation & Payment Setup
Module 13
- Shopify & WooCommerce Basics
- Product Listing Optimization
- E-commerce Sales Funnels
- Google Shopping Ads
Module 14
- Understanding Affiliate Networks
- Setting up Affiliate Campaigns
- Commission Models (CPS, CPA, CPL)
- Affiliate Tools & Tracking
Module 15
- SMS Marketing
- Push Notifications
- App Store Optimization (ASO)
- Mobile Ad Campaigns
Module 16
- YouTube Channel Setup
- Video SEO Techniques
- Creating Engaging Video Content
- Video Advertising Campaigns
Module 17
- Google Analytics Setup
- Tracking User Behavior
- Custom Dashboard Creation
- Measuring ROI with Data
Module 18
- Overview of Advanced Marketing Tools
- Freelancing Platforms Overview
- How to Build a Digital Marketing Career
- Interview Preparation & Resume Building
Module 19
- Content Planning & Calendars
- Storytelling in Digital Marketing
- Repurposing Content
- Measuring Content Effectiveness
Module 20
- CRM Tools Overview (HubSpot, Zoho, Salesforce)
- Email & SMS Automation
- Lead Nurturing Workflows
- AI & Chatbot Marketing
Module 21
- Optimizing LinkedIn Profile
- Content Posting Strategies
- Networking & Lead Generation
- Thought Leadership Positioning
Module 22
- Hands-on Digital Marketing Project
- Case Studies & Real Campaigns
- Mock Interviews & Q&A
- Certification & Next Steps
Module 23
- Google Data Studio / Looker Studio
- Custom Dashboards
- Heatmaps & User Flow Analysis
- Predictive Analytics Basics
Module 24
- Shopify & WooCommerce Essentials
- Google Shopping Ads
- Upsell & Cross-sell Strategies
- Conversion Optimization for Stores
Module 25
- AI Tools for Copywriting & Design
- Chatbots & Customer Engagement
- Predictive Lead Scoring
- AI-driven Campaign Optimization
Module 26
- How to Create a Portfolio
- Finding Clients on Upwork & Fiverr
- Pricing & Proposal Writing
- Scaling Your Freelance Business
